A FRAME CAN BE LIKE A SUPERIOR DETECTIVE, COME TO FORCE THE PICTURE TO CONFESS ITS REAL INTENTIONS, SAYING, AS DETECTIVES WILL: "COME OUT, COME OUT! YOU'RE SURROUNDED" Adam Gopnik

Thursday, January 28, 2010

Heidi MacKenzie , THE TOOL GIRL


Let me introduce you to my TOOL GIRL, Heidi MacKenzie!
She has been part of our team since 1999, working as a designer and a picture framer.
Heidi has a solid background in drawing , having earned a certificate in Graphic Design from George Brown College in Toronto.
In 2006 she became a CERTIFIED PICTURE FRAMER, (CPF) a title which is only granted to those that pass the exams
set by THE PROFESSIONAL PICTURE FRAMERS ASSOCIATION. There are only about 150 of us in Canada, at PAPERMOON we have two of them.
I keep telling everyone that Heidi is one of my most precious tools, she is a perfectionist and has a keen eye for detail. Give her a problem to solve and she will give you the solution. You can absolutely trust the measurements she gives you,- they are always right to the last 1/32". She never misses a thing.
I am SO proud of her.
We are so lucky to have her.
Multi talented and maker of many things Heidi also has her own line of PET PORTRAITURE. Check out her website at http://www.heidispetportaits.com/ for examples and further details.
In this picture she is posing with one of her drawings of her own dogs.
This is a huge graphite drawing on paper, framed in a contemporary black wood frame with a double white mat. All materials used are archival. Although graphite as a pigment is not likely to fade we make sure that the paper is protected from light: this is done by using TRUE VUE CONSERVATION CLEAR GLASS. This way we can make sure that the artwork , -the paper itself and the matting around it, are protected from discoloring. And it will certainly last for the generation to come .
This type of frame is always a good choice for drawings , original graphics and photographs. It is neutral and lets the artwork itself do all the talking. It would be easily accepted to any juried art event....and if needed in the future it could still be used in a retrospective show . When it's done right in the first place it will still be up to all professional standards.
If you are planning to have a show of your own art work and need a quantity of pieces framed inexpensively but professionally come and see us.
We give great discounts on volume orders. When all the pieces are framed uniformly the event immediately has a higher profile and YOUR actual work will be the focus. YOU WILL LOOK AND FEEL PROFESSIONAL. And better yet...you can also feel good about selling your work when you know that your customer will receive a top of line product that will be cherished for ever...and if you ever need to borrow it back for a display you will know that it will be in good shape since it was treated right in the first place.
It just does not get any better than that!
Now you have met us all, it's is time to start talking about ART, seriously.
In a great FRAME of mind I will sign off now,
you all take care,
Outi, The Frame Dame

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